Mar 14, 2023
In aesthetic medicine, photography is central to the consultation, treatment planning, execution of the treatment, and the assessment of the results. Photography expert Doug Canfield, founder of Canfield Scientific, returns to the podcast to talk with Dr. Bass about the latest advances in clinical photography including how artificial intelligence is aiding imaging and diagnosis.
Without photographic documentation, plastic surgeons aren't able to prove their abilities to prospective patients, current patients aren't able to have confidence in the procedure they had, and prospective patients aren't able to use past patient results as examples of their goals.
Real advancements in imaging software allow practices to take consistent, high quality before and after pictures and today, there are both 2D and 3D simulations which realistically show patients what is possible and appropriate.
When you use these technologies to show patients how their appearance can change with various interventions, plastic surgeons and patients can both walk into surgery with the exact same mental picture of the end result.
About Doug Canfield
Doug Canfield is the president of New Jersey based company Canfield Scientific, which provides imaging systems, services, and products for the healthcare industry, with an emphasis on aesthetics and dermatology.
Learn more about Canfield Scientific
About Dr. Lawrence Bass
Innovator. Industry veteran. In-demand Park Avenue board certified plastic surgeon, Dr. Lawrence Bass is a true master of his craft, not only in the OR but as an industry pioneer in the development and evaluation of new aesthetic technologies. With locations in both Manhattan (on Park Avenue between 62nd and 63rd Streets) and in Great Neck, Long Island, Dr. Bass has earned his reputation as the plastic surgeon for the most discerning patients in NYC and beyond.
To learn more, visit the Bass Plastic Surgery website or follow the team on Instagram @drbassnyc
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